Typical ranges: Diagnostics often run in the low thousands. Sprints are a fixed fee aligned to depth and deliverables. Price reflects complexity, breadth, and the speed you need—no surprises.

What drives the number

• Scope: how many decisions and assets we’re addressing

• Complexity: number of segments, offers, and stakeholders

• Speed: tighter timelines require tighter resourcing

What’s included (at a minimum)

• Diagnostic: 90‑minute session, Clarity Map, and a 90‑day roadmap

• Sprint: direction deck, message frames with examples of “good,” acceptance criteria, and a 90–120‑day plan

What’s not included

• Full production (design, dev, paid media) unless explicitly added

• Extra rounds beyond agreed review windows

How to avoid surprise costs

• Decide by outcomes, not deliverable lists

• Lock direction → lock message → accept assets

• Keep owners and deadlines visible in one place

Regional and stage nuance

Price expectations vary by market and business stage. We scope to outcomes and stakes—same quality bar, appropriate scale.

A practical way to budget

• If you need direction now: start with the Diagnostic

• If you need clarity plus named outputs: plan for a Sprint

• If you’re executing across functions: phase subsequent work from the roadmap

Where this fits

For process details, see Help Center • Toolkits • Solutions & Programs.

Next step

If you want a tailored breakdown mapped to your goals, request pricing context during your Diagnostic booking.