A brand strategy diagnostic is a focused working session that reveals what’s blocking growth and what to change first. Use it when traction is unclear, pricing is debated, or messaging stalls. You leave with a Clarity Map and a 90‑day plan so high‑stakes decisions get easier.

What it is

A live 90‑minute, founder‑level session that examines your position, message, offer structure, and proof. We identify where value is leaking and where clarity will create the most lift. It’s not a sales call or an abstract audit. It’s a working session with concrete recommendations.

When to use it

• You’re great at delivery, but prospects can’t articulate why you’re the responsible choice.

• Sales cycles drift or end in price pressure.

• Your team produces content, but conversations don’t progress.

• You’re considering a reposition, new segment, or price change and want to de‑risk the move.

What you leave with

• A short Clarity Map: what’s working, what’s in the way, what to change first.

• A 90‑day roadmap: priorities, owners, and acceptance criteria so work ships at the right standard.

• Message frames and examples to anchor voice, claims, and proof.

Timelines and first wins

• Same day: directional clarity, decision rules, and the shortlist of moves with the highest return.

• Week 1: cleaner conversations and fewer back‑and‑forths about “what we’re really selling.”

• Weeks 2–4: tighter positioning on site and in decks, faster approvals, and early price integrity.

What makes it different

• Decision‑oriented: every finding ties to a choice (segment, offer, price, message, asset).

• Proof‑first: we place believable examples where they remove doubt.

• Scoped next steps: a practical 90‑day plan your team can run without guesswork.

Signs it’s a fit (and not a fit)

• Fit: founder‑led firm, expert services, high trust sales, appetite for decisive change.

• Not a fit: pure production needs, lead‑gen volume, or “make it pretty” briefs.

Examples of outcomes

• Pricing debates replaced by timing and scope discussions.

• Site and deck carry the story (founder doesn’t have to be in every room).

• Higher‑fit pipeline because “who we are for” is legible.

What happens next

Every engagement starts here. The Diagnostic establishes the standard, so any sprint or program that follows is grounded in your context.

Internal links

• Need a quick direction check? See Help Center • Getting Started

• Want to understand our paths? Visit Help Center • Solutions & Programs.

Next step

If this matches where you are, Take the Fit Assessment to get a 24‑hour written recommendation on your best path.