The Clarity Triad is a decision lens across People, Product, and Communication. It shows what’s out of sync and what to fix first so positioning, pricing, and pipeline align.

What it is

A simple way to surface misalignment: who we serve and how we sell (People), what we offer and how it creates value (Product), and how we say it with proof (Communication). When two are strong and one lags, decisions get noisy. The triad makes the weak side obvious.

When to use it

• You’re great at delivery but buyers don’t see the difference.

• Pricing pushback appears despite strong work.

• Content is active but doesn’t progress conversations.

• You’re debating a reposition or offer change and want a clean read.

How it changes decisions

• People: clarify ideal buyers, buying moments, and decision roles; stop chasing mismatches.

• Product: tighten offer logic and price architecture; define what’s in, what’s not, and why.

• Communication: state the claim, show the proof, and give one clear next step.

Quick examples

• People weak: premium buyers, budget messaging → align language to executive stakes.

• Product weak: strong story, messy tiers → standardize scope and price integrity.

• Communication weak: capable team, vague proof → place believable examples where doubt lives.

What you leave with (when applied inside our work)

• A one‑page triad snapshot that names the weakest side.

• A shortlist of changes that restore balance.

• Message frames and example placements that remove doubt.

Where this fits

See Help Center • Frameworks for how frameworks relate to programs, and Help Center • Solutions & Programs for the path after a Diagnostic.

Next step

If this lens describes your situation, start with the Diagnostic so we can apply the triad to your context and map the first 90 days.