Start with the Fit Assessment if you want a 24‑hour written recommendation on the best path. Choose the Diagnostic when you want founder‑level working time that maps decisions now and produces a 90‑day plan.

What each one is

• Fit Assessment: a short form plus a quick review of your public footprint and goals. We reply in 24 hours with a best‑fit path and next steps.

• Diagnostic: a 90‑minute working session that pinpoints what’s in the way, defines decision rules, and outputs a 90‑day roadmap.

When Fit Assessment is better

• You’re evaluating options and want direction before committing calendar time.

• You need to sanity‑check timing, scope, and likely investment.

• You want to confirm that your challenge is a match for our lane.

When Diagnostic is better

• You’re ready to act and want a concrete plan to run now.

• Sales cycles are dragging or pricing debates keep resurfacing.

• You’re deciding on a reposition, new segment, or price move and want to de‑risk it.

What you get (at a glance)

• Fit Assessment: written path, readiness notes, recommended first moves, links to the right page or program.

• Diagnostic: Clarity Map, 90‑day roadmap (priorities, owners, acceptance criteria), message frames and examples.

Timelines

• Fit Assessment: 24‑hour reply.

• Diagnostic: session within a week, plan same or next day.

Common mistakes to avoid

• Booking a program without a Diagnostic. All solutions start with a Diagnostic so recommendations are grounded in context.

• Treating Fit as a “mini diagnostic.” Fit exists to route you; the Diagnostic exists to make decisions.

Internal links

• See how our paths connect in Help Center • Solutions & Programs.

• If you want a deeper explainer, read Is a Brand Diagnostic Right for My Founder‑Led Firm?.

Next step

If you want direction fast, Take the Fit Assessment.

If you’re ready to act, Book the Diagnostic.